Recently, the channel "Finance Consultation" on ICBC's website broadcasted an interview video titled "Two Years after the Financial Crisis, China's Economy Resets the Sail", which has received wide attention and enthusiastic response from the viewers. This interview program invited senior financial market analysts to introduce the development status of China's macro economy, the obstructions faced by the developed economies such as America, and the economic trend against the background of global financial crisis; furthermore, to analyze the countermeasures China should take under present circumstances and the impact of the financial crisis upon people's everyday life. The experts used a clear and lively language to illustrate current investment situation, making it easy for viewers to understand, and offered insights upon many hot issues concerning the viewers' interests.

As introduced by a related ICBC official, new interview programs of this type are offered every week, in which web-users can hear expert opinions on issues they concern; in addition, they can raise questions to experts and communicate with them in the "Question Zone". The official also said, ICBC obtained the license of web video service issued by the State Administration of Radio Film and Television back in 2008, and is the first bank in China to have acquired the qualification to provide web video service. The reasons why ICBC chose to offer this service are to take advantage of its expert and information resources to provide its clients with high-quality and varied professional consulting service; to use video as a most popular media means among web-users to offer more practical information about finance and ICBC's products to clients, and to establish a convenient and lively platform for clients to learn about ICBC's products and services. Meanwhile, discussion about the hot issues concerning the financial market in the programs helps popularize financial knowledge and notions. For example, when the doubt against security of Internet Banking arose, ICBC promptly introduced the program "ICBC Experts Introducing Security Knowledge about Internet Banking", which revealed the means of web fraud and pointed out how to use Internet Banking correctly, greatly enhancing the wholesome development of China's Internet Banking. Besides, video service enables clients to enjoy immediate consulting service from financial experts who will answer client's questions about investment and offer professional investment advice. 

At present, ICBC's website has successfully launched two video programs named "Face to Face with Experts" and "Weekly Talk on Foreign Exchange Market", the ICBC official also said. An expert team whose expertise covers the areas of e-banking, stock, fund, foreign exchange, gold and bank card is supporting these programs. The program director will invite different experts to analyze the economic trend, hotspots of the latest economic, and answer web-users' questions every week.