On June 26, 2015, ICBC officially initiated the eBuy Hainan Tourist Mall Project. The first merchants are all quality tourist enterprises in Hainan selected and recommended by Hainan Tourist Restaurants Association, Hainan Tourist Attractions Association and Hainan Association of Travel Agencies. These merchants feature high-quality tourist products, with after-sales service supervised by governmental tourism administrators and ICBC, creating a sound, fair, honest and safe environment for eco-tourism. After the project was started, the Hainan Tourism Development Commission will step up supervision and resource support to operation quality of enterprises on the platform. ICBC will provide a package of auxiliary financial services for Hainan tourist enterprises on the eBuy platform, and increase resource input and initiate themed promotion campaign for the Hainan Tourist Mall in collaboration with alliance businesses to promote healthy and sustainable development of Hainan’s tourist industry.

Zhu Hongwu, Deputy Secretary of Hainan Tourism Development Commission Party Group, indicated that the cooperation integrates strengths of the two parties: advantages of ICBC in “e-commerce + finance” and Hainan’s unique natural endowments and quality tourist products, which provides strong outlook for the Hainan Tourist Mall. The launch of the Hainan Tourist Mall represents not only brand reshaping of Hainan’s tourist products, but also a cross-field innovation in “Internet + travel + finance”. It is of positive significance to the implementation of Hainan’s strategy of building “an international tourist island”. Head of the E-banking Department of ICBC said that eBuy platform is an important component of ICBC’s strategic initiatives of building e-ICBC and expanding Internet finance. Since its launch on January 12, 2014, the platform has pooled over 6,100 quality merchants and 19 million registered customers. eBuy Hainan Tourist Mall is an e-commerce platform jointly built by the Hainan Tourism Development Commission and ICBC Hainan Branch, which is designed to launch featured high-end tourist products such as marine tourism, exhibition activity and village travelling. The mall provides comprehensive financial services for Hainan tourist enterprises and visiting tourists such as information release and inquiry, online payment, financial management etc.

The eBuy Hainan Tourist Mall plans to launch a marine tourism-themed campaign during June 26 and August 31 targeted at university & college backpackers, middle and primary school students and their families as well as other tourists during the high season in summer vacation. It is planned to attract tourists with free hotel, preferential tickets, meticulous itinerary, lucky draw of air ticket and other added quality services. Tourists have access to new-typed services such as car rental, sightseeing on helicopter and purchase of tourist properties in Hainan, in addition to enjoying the magnificent seaside scenery and comfortable hotel services and buying satisfying local specialties.