ICBC launched a card designed for youngsters and kids - "Baby Growth Card" in Beijing to celebrate the International Children's Day. The card is a family-based card and issued under a collection of "Baby Card + Daddy Card + Mammy Card". Baby Card is a CUP-standard Money Link card of "chip + magnetic stripe". Daddy Card and Mammy Card can be Money Link cards or credit cards. Design of one set of "Baby Growth Card" is a collection of 12 lively and happy Chinese Zodiac Animals, a special "June 1" gift to the children.

The new ICBC "Baby Growth Card" is beautiful, but also comes with innovative functions. First of all, this is a set of cards for growing the funds for the kids. Parents use the Daddy Card or Mammy Card to deposit money into the Baby Card, in regular periods and automatically. The kid can also take the Baby Card as the "piggy bank" to save the pocket money, New Year red-packet money or scholarship funds. The whole family saves money for the kids. When the child starts working, he/she deposits the money into the Daddy Card and Mammy Card in regular periods and automatically at a pre-set limit as one way to return the love to the parents. One point, ICBC offers special discount on the fees for the "Baby Growth Card": In Growth Fund, Return Love, no inter-city settlement fee for the transfer between Baby Card, Daddy Card and Mammy Card. Apart from this, cardholders are entitled to the value-added services provided by ICBC. An example is the "Pacific Happy Child Investment Plan", an insurance product especially for the young. Included in the plan are: appointment with pediatrician, health SMS, domestic and overseas emergency assistance services, and free accident insurance for the kids holding the Baby Growth Card. Besides, free gifts to each applicant – one flash souvenir card embedded with electronic photo album where photos and videos can be stored as a record while the child is growing up.

Industry insiders believe that the new cards is a response to the mass demand of financial services as nowadays the society and parents show greater concern on the children. The association of accounts between Daddy Card, Mammy Card and Baby Card is a link for the parents and kids to share the responsibility. The cards serve two purposes. One is to help the kids and young to save money. The other is to cultivate a child's financial and emotional intelligence, and the responsibility to the society.

According to ICBC spokesperson, ICBC bank card business is expanding fast and coming up with more new products. By the end of April this year, ICBC has issued more than 300 million bank cards. Total value of transactions conducted using ICBC cards surpassed RMB 620 billion. The launch of "Baby Growth Card" shows the trend of customized and combined retail banking products. While offering all the financial services to a baby until growing up, the cards can be useful means for parents to tell the children to save money, to invest smartly and to know to return love. Besides, supplementary products and services such as personalized card design (arranged in advance), special precious metal products, greeting cards will be offered. Parents/child Movie Watching, Children Drawing Competition, Baby Growth Card -- My Road to Grownup book collection will be the activities and services for the Baby Growth Card together with many value-added services related to the study, living, education, medical and health of a child.