As the May 1st holiday is just around the corner, more and more customers use "ICBC e Payment", a new ICBC online payment service, to buy train tickets or airline tickets for traveling. Starting from April 1, ICBC e Payment service is available at the ticket reservation website of Ministry of Railways for customers to pay for tickets booked through online. This new payment option has lowered the threshold for people to make payment online with simple steps. Since its launch, the service has been warmly received by the travelers. According to statistics, 40,000+ train tickets have been successfully paid by the passengers through ICBC e Payment service, to a tune of nearly RMB 7 million.

"ICBC e Payment" is making good progress since its launch in October last year, said an ICBC executive. A greater number of e-commerce merchants across the country have also added "ICBC e Payment" service for people to pay small amount online, nearly a million users registered as of today. Earlier, ICBC rolled out "ICBC e Payment" service at all major airline websites in China for passengers to pay for airline tickets online, which has become an important way for customers to pay airline tickets more conveniently and quicker.

"ICBC e Payment" service can be signed up at ICBC web portal or during B2C payment. For customers to pay small amount online, simply send "mobile No. + last 6 digits (A/C alias) of bank A/C No. + dynamic password" for authentication. Another attractive point to the customers is that this new way of payment is very convenient and fast. Personal customers are all welcomed to sign up and use the service online as long as they have an ICBC account (debit card, credit card, passbook) and have provided a mobile No. to ICBC. No need to sign up Internet Banking or apply for USB-Shield, install any ActiveX or driver.

Industry insiders commented that, "ICBC e Payment" supports two payment modes: jump to ICBC payment interface or no such step, that is, the ordering and payment are completed at the transaction webpage of the merchants for customers to make online payment faster and easier. Besides, "ICBC e Payment" provides excellent security. Signing up and authentication are processed at ICBC, all customer information are entered through ICBC, all mobile phone dynamic passwords and SMS are directly sent by ICBC SMS Banking service number 95588 for identification. Moreover, mobile phone dynamic password is bound with the transaction elements for extra security, one password one time. When signing up the service, customers have the option to set a message for identification of fraudulent ICBC payment interfaces. Besides, "ICBC e Payment" also supports use of A/C alias, adjustment on transaction limit and other unique functions in order to minimize risk.

The next move of ICBC, according to the ICBC executive, is to expand the use of ICBC e Payment service for people to make online payments in other areas more conveniently and faster, on top of buying airline or train tickets.