ICBC has recently established the Internet Finance Marketing Center for marketing promotion and operation management of Internet-based financial services across the Bank. This is the first Internet finance marketing institution established by a Chinese commercial bank. ICBC launched Internet financial brand "e-ICBC" and a series of key products on March 23, becoming the first commercial bank in China to launch Internet financial brand.

According to an official with ICBC, the Internet Finance Marketing Center will set up a professional team, integrate Internet finance marketing resources across the Bank, make overall plans for the marketing promotion and operation management of Internet finance related platforms and products, and expand the online markets of relevant business lines. Through these efforts, it will create a new Internet finance marketing pattern featuring horizontal cooperation, vertical interaction and integration of online and offline channels and accelerate the implementation of the e-ICBC strategy.

The e-ICBC strategy has made a good start after more than one year's effort and achieved scale of economy and explosive growth. For instance, “ICBC E-buy” e-commerce platform targeting renowned merchants, renowned brands, and renowned goods has over 18 million registered customers and accumulative transaction volume of over RMB 160 billion within only one year, making it one of the top10 e-commerce platforms in China. ICBC's in-house mobile financial information service platform "ICBC eConnect" has realized point-to-point service between customer managers and customers, ushering in the "mobile social networking" era for ICBC's customer marketing and service. "ICBC e-Payment" has over 55 million registered customers and its capability of concurrently processing over 10 million transactions per second is the best among peers.