ICBC will hold the first ICBC Wealth Management Festival nationwide on August 28. The Bank will select quality wealth management products with threshold ranging from RMB 1 to RMB 1 million and term from 1 day to 5 years through online and offline channels. It will also offer financial wealth management products at lower prices and decrease subscription rates for public offerings to better meet public demand. This is the first time for a banking institution to promote wealth management in the form of festival campaign.

In recent years, wealth management products have surged with deepening of financial innovation and diversification of investment channels, making, investors puzzled over selection of investment product due to little knowlege on investment target and risk. Difficulty in choice became a problem bothering many investors. Themed “Learn to Manage Your Wealth”, ICBC Wealth Management Festival provided customers with diversified products and integrated services. It was intended to help customers overcome the choices dilemma in investment and wealth management, lower transaction cost and foster awareness of risk prevention.

An ICBC official said that during the festival, ICBC will promote integrated personal financial wealth management products such as innovative savings deposit, quality wealth management, selected public fund, featured asset management plan, selected insurance, quality noble metal, account transaction product, personal financing and book-entry treasury bond via all channels including online platforms (ICBC Mobile, ICBC Mall, ICBC Link, Direct Banking) and offline outlets. It will create easier investment, better experience, easier transaction and controllable risk to overcome the last-mile challenge such as high transaction cost, high purchase threshold and narrow coverage.

ICBC will also organize customer activities nationwide during the festival. It will invite famous economists and New Fortune Best Analysts to analyze and predict the market trend, open sub-sessions in over 330 second-tier branches and hold micro-salons at 16,000 outlets. The Bank will integrate online and offline channels and unite bankwide resources and partners to promote product pitch and investor education, with the aim to enhance risk prevention awareness of customers, erect correct investment conceptsand benefit the public.