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ICBC Launches Poverty Alleviation via Consumption “Chunnuan Action” to Help Overcome Poverty
 

Industrial and Commercial Bank of China (ICBC) will launch “Chunnuan Action”, a poverty alleviation action via consumption, across the country to support the battle against poverty, and introduce “Ten Batches” measures in a bid to help poverty-stricken areas get through the epidemic, sell agricultural products with poor sales through multiple channels, and promote the steady increase in poor households’ income.

First, the Bank will pool efforts to purchase a batch of agricultural products in key areas. It will strengthen efforts to purchase agricultural products from four targeted poverty alleviation counties of the Head Office, namely Tongjiang, Nanjiang, Wanyuan and Jinyang in Sichuan Province, and purchase agricultural products from partner assistance points with a focus on the overstocked agricultural products seriously affected by the COVID-19, so as to effectively solve pressing problems.

Second, the Bank will purchase a batch of agricultural products based on the local conditions. Branches located in the areas with many impoverished counties may, in line with the requirements of local governments, purchase agricultural products from where they locate or targeted poverty alleviation area, while branches in the areas with few impoverished counties may purchase agricultural products from the “three regions and three prefectures” through e-commerce poverty alleviation zone on the ICBC Mall.

Third, the Bank will purchase a batch of agricultural products for dining halls and employee benefits. It will prioritize poverty alleviation products when purchasing food material for dining halls and gifts for employee benefits and for condolence.

Fourth, the Bank will mobilize employees and customers to buy a batch of agricultural products. It will encourage its employees to buy agricultural products through multiple channels and ways. It also will give full play to the advantages of customer resources, actively mobilize customers to participate in poverty alleviation, and help learn the needs, so as to scale up the consumption of poverty alleviation products and services.

Fifth, the Bank will put online a batch of agricultural products through green channel. It will open a green channel for poverty alleviation merchants on the ICBC Mall, ensuring that agricultural products from poverty-stricken areas can be put online in a short time. At the same time, it will assign operation counsellors to offer round-the-clock instructions.

Sixth, the Bank will carry out special activities to sell a batch of agricultural products. It will launch special activities on the ICBC Mall, including “Poverty Alleviation Session”, “Shopping Festival” and “Group Purchase”, to promote sales volume. It will also exempt merchants from poverty-stricken areas from service fee and margin.

Seventh, the Bank will establish direct channels to sell a batch of agricultural products. It will help introduce poverty alleviation products to outlets, supermarkets and enterprises to push them into the market; utilize outlets nationwide to build poverty alleviation station on the ICBC Mall, and conduct online to offline integrated O2O activities; work with key chain supermarkets nationwide and offline stores of the ICBC Mall merchants to set up poverty alleviation counters.

Eighth, the Bank will match production and sale to sell a batch of agricultural products. It will introduce, display and sell special agricultural products to large-scale distributors, leading agricultural enterprises and consumption enterprises to connect production with sale, and assist agricultural enterprises in poverty-stricken areas to enter the agricultural supply chain, and make matches to form long-term production and sale relationships.

Ninth, the Bank will introduce external resources to sell a batch of agricultural products. It will introduce external resources, from processing, packaging, warehouse logistics to sales, to provide the whole chain assistance for competitive industries in poverty-stricken areas, and help build their own brand and improve added value for products with national and regional features.

Tenth, the Bank will strengthen publicity to sell a batch of agricultural products. It will leverage outlets to fully showcase landscape and distinctive products of the poverty-stricken areas and improve the presence of such products, and publicize poverty alleviation via consumption through multiple channels, with a view to mobilizing the public to alleviate poverty.


(2020-04-28)
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