Prior to the 24th May 18 National Disabled Day, ICBC Beijing Branch held a "Caring for the Disabled, Devoting More Love" activity and releasing ceremony of ICBC braille service guides and guide cards.From now on, all outlets of ICBC Beijing Branch will have braille service guides and guide cards in place, providing meticulous and thoughtful services for blind customers and safeguarding lawful rights and interests of disabled customers.
The braille service guides, printed in both braille and Chinese, introduce major services, guides for business handling, charging standards, risk alerts and service & complaint hotline of ICBC. The guide cards have integrated functions of RMB note and coin value identification and signature location reminder for slip (fingerprint), helping the visually impaired to have easy access to financial services.
In recent years, ICBC Beijing Branch has provided diversified and thoughtful financial services for special customers by following the requirement of CRBC Beijing Office and Beijing Banking Association on fully respecting and protecting the rights of disabled customers to have fair access to banking services. A fair, inclusive and harmonious environment of financial services has been developed with "barrier free access", priority window, green channel, emergency service system and optimized procedures.
First, outlets have been decorated with a barrier free environment. ICBC Beijing Branch accelerated the placement of "barrier free access", installing wheelchair accessible channel with railings and handrails so that wheelchair customers and blind customers can get in and out of bank safely. Outlets in regions with more disabled customers have been equipped with wheelchairs and "special service counter or window for disabled customers" has been opened to facilitate services.
Second, a barrier-free service process has been established. ICBC Beijing Branch incorporates disabled service requirement into the responsibilities of lobby managers with refined service specifications. Lobby managers should accompany disabled customers to fill in the voucher and guide them to the counter and out of the outlet. For customers who cannot write physically, ICBC Beijing Branch took actions to optimize basic service process like signature with fingerprint and facilitate services.
Third, barrier-free services have been provided. On the one hand, some key outlets added sign-language course in the business training to enable tellers to smoothly communicate with hearing impaired customers. On the other hand, ICBC Beijing branch instructed disabled customers to use Internet banking and telephone banking so that they can enjoy the ease and convenience of payment and transfer at home. Moreover, it popularized financial knowledge in communities and schools of disabled persons to solve real-life problems. In the 2nd Sign-language Competition held by Beijing Disabled Person's Federation in 2013, Beijing Branch team won the first prize and two team members won the second prize, showing a good service image of the banking sector in the capital.
As the largest commercial bank in Beijing, ICBC Beijing Branch is committed to serving the public and has been recognized and trusted for its customer-oriented and considerate services to protect the legitimate rights and interests of disabled customers. In the 2014 “Year of Satisfied Bank Development”, ICBC will exert every effort to establish the most preferred premier bank with diversified, quality and convenient products and thoughtful, warm and considerate services by focusing on the actual requirements of disabled persons.
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