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ICBC and Baidu Initiate Reform in Credit Card Customer Acquisition
 

ICBC and Baidu have recently launched online application service of ICBC credit card at Baidu Wallet mobile app. Customers can enjoy instant card application, approval and issuance by simply logging in Baidu Wallet, entering the Credit Card Center section and submitting basic personal information.

The online card application is an important step for cooperation between ICBC and Baidu, and a positive attempt by ICBC to integrate traditional banking business with financial technology, and inject technology, user, scenario and Internet Gene of an internet company into the traditional credit card system. The reform and innovation of customer acquisition channel marks the commencement of ICBC's transformation towards internet-based development. Through alliance and system connection, the two parties can provide young netizens with better, faster and more convenient payment and financing services. A variety of featured cards are available for customers to choose, including global travel card denominated in ten foreign currencies, Hainan Airlines co-branded card and Chimelong co-branded card. The convenient online card application service is also extended to all Baidu APPs. Customers can apply for ICBC credit cards through Baidu Wallet embedded in Baidu search engine, Baidu Map, Baidu Waimai, and Baidu Nuomi apps. In the future, ICBC will launch more promotions so that customers enjoy more benefits besides the convenient card application services.

According to an official of ICBC, the Bank is the world’s largest credit card issuer which has issued 120 million credit cards with annual consumption of RMB 2.8 trillion and loan balance of over RMB 450 billion. Since initiating internet-based transformation in credit card business, ICBC has endeavored to boost consumption through financing, which has served the real economy while driving economic transformation and upgrading.


(2017-03-15)
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