《中国城市金融》2008年第10期目录（总第264期）

　　1 要闻回放
　　5 媒体聚焦

　　专题报道
　　6 以客户为中心　以创新促发展——中国工商银行积极开拓小企业金融市场　/本刊联合采访组
　　7 提升战略高度　履行社会职责——访中国工商银行公司业务二部副总经理聂大志　/泊宁
　　10 应势而变　不改鸿鹄之志——中国工商银行浙江省分行积极拓展小企业金融业务
　　12 锦上添花诚可贵　雪中送炭价更高——中国工商银行江苏省分行积极拓展小企业金融业务
　　14 水行地势　与时同行——中国工商银行广东省分行积极拓展小企业金融业务
　　15 持续双赢　共荣共享——中国工商银行深圳市分行积极拓展小企业金融业务

　　本刊特稿
　　18 把握金融改革发展规律　提高驾驭金融活动本领——我国金融改革发展30年的理性反思与启示　/戴景春

　　创新沙龙
　　22 “百年一遇”危机下的PE与银行业务创新——中国工商银行2008年第四期创新沙龙在北京召开　/杜悠　付士红

　　财经时评
　　26 “三金异动”：短期波动还是长期趋势——2008年7～8月国际金融市场新动向解析　/金言

　　经营管理
　　30 行长办公桌　搬进营业厅——中国工商银行辽宁省分行全面推行支行行长“坐堂”制　/陈阳　鄢立锋
　　38 擦亮“财智融通”品牌——中国工商银行湖北省十堰分行依托品牌优势拓展小企业信贷业务　/莫晓军宋伟宁
　　42 新姿态应对新趋势——商业银行零售业务竞争策略分析　/黄建华

　　金融广角
　　44 加强“绿色信贷”建设　应对“赤道原则”挑战　/刘嘉伟　项银涛
　　47 传统观念掣肘个人理财市场　/李德峰

　　同业透视
　　50 快速增长中已初现回落　环境变化带来严峻考验——2008年上半年四家大型上市银行经营业绩比较分析　/何崇阳　金昱　杨飞

　　股市月报
　　54 2008年9月工商银行股票市场运行分析　中国工商银行战略管理与投资者关系部/供稿

　　银苑说法
　　55 银行托收中委托人与代收行法律关系探讨　/平一

　　营销漫谈
　　58 创新往往是简单的　/宋哲旭

　　财经书屋
　　59 在经济周期中寻求最优资产配置　/叶菲　张红军

　　市场动态
　　60 国际：雷曼兄弟命垂一线　金融市场短期震荡　/程实　宋玮
　　62 国内：通胀压力有所缓解　经济下滑风险加大　/李露　朱妮

　　银行博物
　　64 称钱衡、法钱和古代的货币管理　/汪锡鹏

　　天南地北
　　66 行摄会稽山　/王丹阳
　　68 延续传统　推陈出新——评析徐国靓画虎　/慕保国

　　金融双语
　　71 四大银行优势地位削弱　中小银行异军突起　何崇阳/编译

　　74 观点集录

　　银海心声
　　76 听明白客户的话　/王桂华
　　76 不妨学学记者　/齐振松　叶贤俊
　　76 给客户以向往　/祁洪民
　　77 一诺值千金　/卢勇
　　77 生日的记忆　/李刚文
　　77 团队与规则　/白红明

　　基层建言
　　78 克服销售淡季　挖掘员工潜力　/黄旭
　　78 完善违规积分管理的建议　/米晓莉
　　79 信用卡分期付款三大风险值得关注　/侯维俊
　　80 如何提升信贷调研分析材料质量　/宋长汀

　　图片新闻
　　中插　畅享金融服务　感受生活之美——中国工商银行上海市分行亮相2008上海旅游节开幕式大巡游　陈莹佳　龚振寰/摄影报道
　　中插　爱工行团结奉献　创一流求实拼搏——中国银行业协会验收工行河南洛阳华山支行贵宾理财中心　潘家洛/摄影报道
　　41 却顾所来径　苍苍横翠微——中国工商银行温州分行以全民健身活动推进业务发展侧记　梅冰/摄影报道

MAIN CONTENTS

6 To Promote Innovation in Customer Centric Development
Small business has constituted an important part in the prosperity of China's economy. For ICBC, the largest commercial bank of China, to support the development of small and medium enterprises is not only the natural choice in business transition, but also the social responsibility. China Urban Finance interviewed with the leader of Corporate Banking Dept.II, ICBC, and went to Yangtze River Delta and Pearl River Delta, where small business is most developed. With the help of Zhejiang Branch, Jiangsu Branch, Guangdong branch and Shenzhen branch, reporters conducted in-depth research on front-line and gathered useful experience, in hope to promote the small business services.

18 Rational Reflection and Inspiration on China's Financial Service Development
China's financial service industry has gone through 30 years' reform and development fruitfully, and accumulated experience which we should reflect on rationally. This article summarizes the experience in aspects of financial status, system, development, strategy and ideas. At the moment of commemorating the 30th anniversary, we present the article, to recall the course of development from the bird's eye view of history, and help build new time-space coordinates for further promoting China's financial reform and development.

22 PE and Banking Business Innovations on the Background of Hundred-year Financial Crisis
Perhaps 2008 the Sept.15 was Wall Street's most watched day. Merrill Lynch and Lehman Brothers, the two major investment banks, had to face the fate of being merged and bankruptcy. The message was a bomb for market which does not yet overcome the sub-loan crisis. In this financial crisis, what should ICBC learn for further developing and innovating its investment banking business? Where is ICBC's "Noah's Ark" in resisting the risks? With these questions, let's step into the Innovation Salon.

26 The Interpretation on 2008 July to August's International Financial Market Trends
During 2008 July 15th to August 29th, the international financial market showed 3 major changes: the U.S. dollar rebounded, oil prices fell and global stock market mismatched. The main causes were the division of the world's economic cycle, the potential change of international capital flow, and the U.S. problem's globalization. As the U.S. economy's relative strong position is short-term and global investment's long-term trend and diversification are stable, we believe the 3 changes are only short-term fluctuations.

30 The Bank Presidents' Desks Move into Business Hall
Traditionally speaking, a bank president's routine in office is reading and commenting on documents, meeting with high-end clients, and so on. However, in Liaoning branch, ICBC, the branch president's desk had been moved into business hall. For what consideration was this system born? What's the result of its implementing? In search of answers to these questions, China Urban Finance reporters and correspondents jointly interviewed with Zhu Lifei, the president of Liaoning branch, ICBC, and visited Shenyang, Liaoyang and Anshan branches.

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