1 要闻回放
5 媒体聚焦
专题报道
6 扎实工作 开拓创新 创造反腐倡廉工作的良好局面－－中国工商银行纪检监察工作会议在北京召开 /本刊编辑部
10 促进员工价值与银行价值的和谐发展－－中国工商银行工会工作会议在北京召开 /本刊编辑部
13 加强宣传思想工作 促进企业文化建设－－中国工商银行宣传思想暨企业文化建设工作会议在北京召开 /本刊编辑部
本刊特稿
16 品牌助力发展 发展壮大品牌－－对中国工商银行品牌建设的几点思考 中国工商银行城市金融研究所/供稿
创新沙龙
20 黄金业务：纵横驰骋夺金魁－－中国工商银行2008年首期创新沙龙在北京召开 /王旎 付士红
财经时评
24 流动性过剩与商业银行运行－－我国商业银行体系流动性状况的现状、展望及其影响 /金言
特别策划
28 “绿色”蕴蓄希望 “信贷”成就未来－－中国工商银行致力于开展“绿色信贷”建设 /本刊编辑部
28 绿色信贷：为了明天更美好－－访中国工商银行副行长牛锡明 /陈阳
29 “绿色信贷”建设的关键：政府、企业和银行要形成合力－－中国工商银行行长杨凯生接受记者采访
经营管理
39 对营业经理管理的实践与思考 /褚建平 姚利剑
41 红土地上工行人 服务社会谱新篇－－中国工商银行江西省分行深入开展优质服务 /乔建初 项志华
同业透视
48 银行专利竞争：没有硝烟的战场 /何崇阳
海外视界
52 努力打造最具活力和特色的国际化培训基地－－中国工商银行（香港）培训中心发展与展望 中国工商银行（香港）培训中心/供稿
股市月报
54 2008年3月工商银行股票市场运行分析 中国工商银行战略管理与投资者关系部/供稿
银苑说法
55 见索即付保函的法律特点与风险防范 /张炜
营销漫谈
58 煮熟的鸭子飞了 /宋哲旭
财经书屋
59 私人银行：走向金融帝国的通道 /杨飞
市场动态
60 国际：美元汇率加速贬值 日本央行掌门危机 /宋玮 程实
62 国内：投资增速有所放缓 紧缩政策效果初现 /赵新杰 赵幼力
银行博物
64 一钱太守”和“十钱主簿”－－中国历史上清官、贪官和钱的故事 /汪锡鹏
天南地北
66 雪域高原上的独克宗古城 /黄业敏
68 微茫苍润写真情 /文方
金融双语
71 股本衍生工具能创造更多财富吗？ 金昱/编译
74 观点集录
银海心声
76 走进春天 /古立
76 在《感动中国》中感动 /袁雪文
76 不要跌倒在自己的优势上 /侯维俊
77 最后一次机会 /卢勇
77 朴素的幸福 /朝晖 振松
77 宽容失误 /万小林
基层建言
78 六法增强外币存款市场竞争力 /张坤炎
78 开设基层网点协助查询客户信息系统 /段维明
79 提升服务从夯实基础做起 /陈维福 陈晓
80 加大业务创新力度 拓宽小企业信贷路径 /李育生
图片新闻
中插 工商银行运行管理部清算中心、国际结算单证中心荣获中央国家机关“青年文明号”荣誉称号
中插 工商银行与电信联手开拓广西电子商务市场 陈大华/摄影报道
MAIN CONTENTS
6 To Create a Favorable Situation for Anti-corruption
The discipline inspection and supervision conference of ICBC was held On March 11, 2008 in Beijing. Jiang Jianqing, the secretary of the Party Committee of ICBC headquarters and board chairman, and Liu Lixian, member of the Party Committee and secretary of the Discipline Inspection Commission of ICBC gave important speeches. Nearly 100 delegates from head offices, branches and agencies directly under the headquarters attended the conference. The Central Discipline Inspection Commission and the CBRC authorities were also invited to attend the meeting.
16 Thoughts on ICBC's Brand Building
As brand has become the most valuable intangible asset, judicious decision on brand strategy is crucial for world-class modern financial enterprises. Based on the research and experience of advanced international financial institutions, this essay delivers an in-depth reflection and analysis on ICBC's brand building, as well as recommendations of reference value such as "highlighting the core brand value", "creating single brand strategy", "strengthening inter-departmental coordination", etc.
20 The First Innovation Salon of 2008 Convened in Beijing
In the face of unstable and tight-oriented economic situation at home and abroad, intermediate banking business development, which is inseparable from innovation, has been chained firmly to banks'competitiveness. Hereby, 2008 innovation Salon started with the topic of gold business, to provide information and analysis from macroeconomic situation and specific products to the linkage between different markets, displaying gold market's booming trend as a show of ICBC's intermediary business developing process.
28 "Green Credit", a Hopeful Road to the Future
Facing the increasing pressure from resources and environment, credit has become a top priority as a lever adjusting the industrial structure to alleviate the pressure. Shouldering social responsibilities, ICBC coordinates with the state's energy conservation and environmental protection policies and positively develops "green credit". China Urban Finance extracted the president Yang Kaisheng's points of view on this issue, interviewed with the vice present Niu Ximing, and invited experts from Branches of Jiangsu, Hunan, Sichuan and Liaoning to share their experience as a promotion to "green credit".
41 New Chapter for High Quality Service of ICBC Jiangxi Branch
As the proceeding of last year's successful service improving campaign, ICBC aims at "becoming the best domestic financial service provider as soon as possible" this year. To achieve such a goal, Jiangxi Branch has taken effective measures and gained significant improvements. Recently, China Urban Finance reporters visited Jiangxi sub-branches. Along the trip, they witnessed the staff's industrious work, which achieved high quality services.
往期期刊：
《中国城市金融》2008年第3期目录（总第257期）
《中国城市金融》2008年第2期目录（总第256期）
《中国城市金融》2008年第1期目录（总第255期）
《中国城市金融》2007年第6期目录（总第248期）