Gold futures on the COMEX division of the New York Mercantile Exchange continued to fall on Thursday as the Dow Jones Industrial Average remained record high.

The most active gold contract for December delivery went down 4 U.S. dollars, or 0.31 percent, to settle at 1,274.40 dollars per ounce.

The Dow Jones Industrial Average gathered momentum deeper into record territory, rising 21.58 points, or 0.10 percent, to 22,037.78 as of 1827 GMT.

When equities post gains, the gold futures usually fall, as investors are not necessarily seeking safe haven.

As for other precious metals, silver for September delivery fell 10.3 cents, or 0.62 percent, to close at 16.63 dollars per ounce. Platinum for October went up 10.8 dollars, or 1.13 percent, to settle at 964.60 dollars per ounce.

The World Gold Council reported on Thursday that world-wide gold demand in the second quarter of 2017 stood at 953.4 tons, 10 percent lower than the same period of 2016. The first half-year demand slowed 14 percent to 2,003.8 tons.

Central bank net purchases of 176.7 tons were also slightly lower of about three percent in the first half, according to the report.