ICBC Leasing's "Easy Leasing Link" won the "Top 10 Financial Product Marketing Award" at the recent "China Financial Innovation Awards" Ceremony held in Beijing.
"China Financial Innovation Awards" is a program hosted by Chinese Banker magazine in collaboration with Financial Product Center, Institute of Finance and Banking, Chinese Academy of Social Sciences. Winners are jointly announced by Development Center of Chinese Banker and CCTV. China Financial Innovation Awards are presented to banks that exhibit excellent innovation and marketing. Dozens of nationwide and regional banks submitted 600+ proposals to the organizing committee, covering financial products, branding, marketing and financial services. The judging panel acknowledged that ICBC's "Easy Leasing Link" is a service that covers a wide range of industries, standard procedures, reasonable pricing, which provides a new alternative for mid-range, small and micro enterprises to raise funds.
"Easy Leasing Link" is a financial leasing solution designed by ICBC Leasing for mid-range, small and micro enterprises, backed by the ICBC's extensive outlet network which allows mid-range, small and micro enterprises to access bank loans easily. So far, ICBC has provided over RMB 6 billion to 200+ mid-range, small and micro enterprises under the financial leasing program.
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