In order to better take advantage of Internet, enhance the interaction between ICBC and its clients, and provide services more user-friendly and personalized, ICBC has recently refreshed the layout of "ICBC College Channel" on ICBC's website.

It is reported that the new version of "ICBC College Channel" greatly reforms and improves the previous one, whose content structure highlights such services as online answering to users' questions and knowledge searching, establishing a new education platform for financial clients. At the same time, the design is adapted for 1024 × 768 widescreen display, which features simplicity, clarity, and comfort for the viewers.

"ICBC College Channel" has several main functions. First, interactive learning. A user only needs to register for membership of ICBC College to ask questions or answer questions raised by other members in the column of "Questions & Answers", which helps the members to understand banking operations and also provides a platform for the members to communicate. Second, experience sharing. Members can share their experience in doing banking business in ICBC, the skills and lessons they learned with other members in the columns of "Knowledge Contribution" and "Learning Experience". Third, puzzles solving. Members can view the answers to hot questions and the definitions of technical terms concerning e-banking, personal banking and corporate banking provided by experts in the column of "ICBC Lecture Room". Fourth, information searching. Members can search information conveniently in the database of ICBC College. Fifth, earning bonus points. Members who frequently participate in discussions have opportunity to become the recommended expert of "ICBC College Channel" or have their names listed on the "Points ranking list". Sixth, complementary services. Members can obtain the up-to-date service information at the "ICBC College Channel" and learn about the most advanced financial products and services.

By launching the new version of "ICBC College Channel", we are not only putting the notion of "customer-oriented services" into practice, but also taking the initiative to explore new service models. We will closely follow the development trend of Internet, accelerate the innovation of service modes, and enhance the quality of our services, paying relentless effort to build up a win-win "bank-client" relationship, an ICBC official responsible for ICBC's website building said.