As the 2010 Guangzhou Asian Games is near, ICBC, the only banking partner of the Games, is making utmost effort to offer premier financial services for the grand event. ICBC Beijing Branch has long served as the "window" of quality financial services open to the general public in the capital city. Having worked for 2008 Beijing Olympic Games, the Branch has rich experience and unique service advantages to ensure delivery of premier financial services in a safe and efficient manner and full spectrum of support to the forthcoming Asian Games.

An Efficient Network to Offer One-stop Ticketing Services
Tailored ticketing services are arranged by ICBC Beijing Branch in line with the agenda and ticket needs at different phases of the 2010 Asian Games. All designated ticketing outlets under the Beijing Branch are displaying standardized identity for the convenience of customers to buy tickets. Targeted training is provided to staff at these outlets in terms of the ticketing processes of reservation, reprinting, and cancellation and refund to bring faster and more efficient service. Besides, ICBC Beijing Branch also offers one-stop financial services including currency exchange and personal settlement. All ticketing outlets and related infrastructures are continuously monitored to ensure safe and orderly operation. As of May 31, 2010, ICBC Beijing Branch has sold around 900 tickets of the Asian Games, with a total amount of RMB 160,000.

Better Service Management to Enhance Brand Value
A series of training programs are organized at the Beijing Branch concerning the service standard, skills, etiquette, and knowledge of the Asian Games with an aim to deliver premier customer services. The service processes at the bank counter and for bank office managers and customer service staffs are further streamlined and refined to meet the needs for faster financial service during the Asian Games. Special attention is drawn on the detail and standard to ensure quality service and dynamic management. All these efforts contribute to optimization in services and products, brand value and corporate image, as well as operations and processes.

Intensive Coordination and Supervision for Smooth System Running
ICBC Beijing Branch has strengthened coordination and collaboration and intensified efforts in device deployment, environment configuration, system installation and service support. Operational rehearsals and system stress tests are carried out to get better prepared for the Games. General work systems and service processes are monitored to identify and address potential problems in the first instance and assure smooth operation of the working system. The Branch also sets up a contingency plan and takes safeguard measures in advance to achieve maximum customer convenience and provide financial services for the Asian Games in an orderly, practical and efficient manner.